Edouard de Biasi

Research Director & Partner

I have been working in marketing and research since 1995. I have a degree in Business Administration from HEC Paris, a Masters in Communication Studies with an emphasis on Theory and Research from the Universidad Complutense, and a Masters in Market Research from UNED.
As a researcher, what most motivates me is being simultaneously part and observer of the living creation process of culture related to consumption. Understanding the practices of people, how they perform on the stage of life and produce their worlds. My specialty is quantitative research applied to brand, communication and innovation strategy.