Carlos Laguna
Fieldwork Assistant
My interest is qualitative social research began when I was studying Sociology. I found this methodology to be a more human and amiable way of approaching social reality; that is, from the perspective of its protagonists. Following my undergraduate work, I earned a Masters in Applied Sociology: Social Problems to delve deeper into the problems plaguing society with an ethnographic twist.
After honing my skills in the voluntary sector and working with NGOs and TSOs, I decided to shift my professional focus to the world of market research, a field in which I was always extremely interested. I tend to be guided by the adage that says: “Make the strange familiar, and the familiar strange.”
After honing my skills in the voluntary sector and working with NGOs and TSOs, I decided to shift my professional focus to the world of market research, a field in which I was always extremely interested. I tend to be guided by the adage that says: “Make the strange familiar, and the familiar strange.”