El son de lo humano

Albert Sidrach

Research Director & Partner

I have been immersed in qualitative research for over 20 years and I remain as passionate as ever about the possibilities that open up when you delve into the lives of people and discover the meaning behind their behaviour, perceptions and attitudes.
I believe good qualitative research is based on a conversation between the researcher, the consumer and the client. Each conversation is unique and particular to the given project, but they are all about discerning the special kind of meaning that endows brands with value and relevance.
BigBand is the platform to continue discovering new conversations that make brands grow.