A website with a strong presence in other European countries wanted to improve its penetration in Spain and needed to evaluate different advertising proposals.
What we did
After conducting some initial microinterviews, we worked as a group to interpret the different creative ideas, and then in a workshop we constructed the most motivating executions by combining the best elements of each (soundtrack, scenery, characters, copy and claims).
What we obtained
The client received the keys necessary to choose the best route knowing which one best met its communication objectives.