Natalia Santamaría

Research Director & Partner

I started out in journalism and ended up doing “quali”. In reality, they are very similar fields: curiosity, discovery, telling stories and, above all, creating value for people – and, in the case of research, also for brands.
Over 20 years in research and never a moment of boredom. I especially have fun working with young people and kids. My interest in kids led me to teaching with the aim of shaping solid and responsible individuals.
How could I possibly ever get bored?! Being surrounded by my colleagues is a never-ending adventure in learning, creativity and personal anecdotes.