Mira Sánchez
Research Manager
I am a social psychologist and have been doing qualitative research for ten years. I have experience in psychoeducational work with young people, which instilled in me a strong belief in the importance of doing responsible and purposeful research. I am curious and observant: I am interested in social currents and how they flow into the culture of consumption. In recent years, I have focused on seeking out relevant cultural insights to identify innovative opportunities for brands.
I find this work extremely rewarding as I am always interested in people in their contexts: getting a good grasp on their motivations, their tensions, and their modus operandi in society.
I find this work extremely rewarding as I am always interested in people in their contexts: getting a good grasp on their motivations, their tensions, and their modus operandi in society.