Isabel Doblado
Research Director & Partner
As a psychologist, working in qualitative research is for me a privilege. I’ve been at it for over 20 years and I am still fascinated by “listening” to consumers to get to the bottom of new meanings, and working with clients to help brands construct winning and differentiating positionings. For me, BigBand represents the best way to continue learning and driving value for our clients in the manner I find most satisfying: personalised, engaged and with a team I trust and with whom I continue to grow each and every day.