El son de lo humano

Repositioning mineral water

Updating a brand platform

A leading mineral-water brand needed to update its brand platform to increase its relevance.

What we did

We started with learnings from previous phases of research into the category, trends, and the aspirational target. We conducted co-creation workshops with the brand’s team and its communications agency in which we defined the elements of the brand platform. We worked on the copy to endow it with greater expressive power.

What we obtained

Continuous learnings that have allowed us to inform and validate the brand’s strategy and actions, anchoring them in truly relevant and motivating insights for people, which have been key to consolidating a leading and distinctive proposal in the market.