One of the world’s most prestigious whisky brands wanted to express its new brand platform in its communications.
What we did
We worked in two phases:
We started with in-depth interviews to explore a brand theme via laddering, archetypes and projective techniques.
Afterwards, in constructive groups, we evaluated and analysed various platforms proposed by different ad agencies.
What we obtained
We achieved a very clear expression of the territory, its boundaries, its codes and its tone for the brand communication strategy.