El son de lo humano

Communication strategy for a whisky

Explore, evaluate and finetune communication platforms

One of the world’s most prestigious whisky brands wanted to express its new brand platform in its communications.

What we did

We worked in two phases:

We started with in-depth interviews to explore a brand theme via laddering, archetypes and projective techniques.

Afterwards, in constructive groups, we evaluated and analysed various platforms proposed by different ad agencies.

What we obtained

We achieved a very clear expression of the territory, its boundaries, its codes and its tone for the brand communication strategy.