An international food brand wanted to launch its products in the Spanish market. As such, it needed to adapt its product proposals to Spanish tastes.
What we did
We started by supplying consumers with the products for use at home and had them keep a cooking diary to understand the experience in their own kitchens. Then in the kitchen at our office we conducted cooking groups to evaluate in person the recipes, how they use the products, and the results in prepared dishes. This allowed us to capture insights in a more complete way. Based on these insights, we adjusted the concept, the pack design and product description.
What we obtained
A proposal optimised by the reality of Spanish consumers ready for launch.